Google Tag Manager(GTM) is a free tool useful to add or change tracking tags in a web application. Product marketing departments are extensively leveraging this technology to dynamically control the tracking of tags that are included within their application.
https://www.youtube.com/watch?v=4PBI-eQKco8&list=PLWPirh4EWFpEvMlWanYQim-rcHLbNbked
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